Charting the world …
ASIA → EUROPE
0 / 10,500 nm
Brands What we do The house Categories Enquire
Nederlands English
Import & sourcing · Amsterdam · est. 2006

Full-service import in
non-food consumer products

From sourcing and product development in Asia to shelf-ready delivery for European retail — we handle the whole chain.

Contact us → Explore our brands

Or call us: +31 20 210 18 18

Scroll to set sail
Where it lands

Our trusted retail partners

Albert Heijn
Action
Praxis
Gamma
Dirk van den Broek
Tedi
Karwei
Carrefour
Kruidvat
ANWB
2006
Sourcing from Asia
for European retail
8
Own brands across
non-food categories
2
Offices —
Amsterdam · Ningbo
35+
Retail chains
across Europe
Suppliers affiliated with Sedex or BSCI Samples tested by independent third parties Own inspection in Ningbo FSC member 7,000+ pallet locations
01 — Origin · Ningbo
It starts with
sourcing
29.87°N · 121.55°E
Looking for a specific article, or a better price on one you already stock? We find and develop it at source.
Send us a product brief →
Our flagship
Shine · Cleaning
The telescopic
water broom
The product our name is built on. A rotating brush head fed with water through the pole, so gutters, roof tiles, facades and high windows get cleaned from the ground — no ladder, no pressure washer.
  • Reach — telescopic pole, work high up with both feet down.
  • Water-fed — brushes and rinses in one pass.
  • Proven — our best-selling line across European retail.
See the product →
The brands

Eight labels,
one trading house

Our own brands are the heart of what we do — each built for a corner of the retail shelf, from cleaning to garden to personal care.

Cleaning

Flagship cleaning brand — known for the Shine telescopic waterbrooms.

Garden & household electrical

High value-to-price garden and household electrical.

Decoration & interior

Decoration, interior, fun lighting and gadgets.

Beauty & personal care

Beauty and personal care with a premium feel.

Household cleaning

Wipes, kitchen care, sponges and daily cleaning.

Garden & plants

Garden items and everything plant-related.

Sport

Sport and active-lifestyle range.

Seasonal & lifestyle

Seasonal and lifestyle — the versatile catch-all.

By category

Or search by
product group

Home decoD&KO · Njoy→ Garden & outdoorSPR · Njoy · QLT→ Hobby & leisureNjoy · QLT→ Household & cleaningShine · Qlean→ Beauty & personal careCHÆRME→ Sport & leisurePWR · Njoy→
What we do

From factory
to shelf

01

Sourcing & product development

We find and develop articles that fit your shelf — trend-led, current and priced to compete — from our own brands or as private label.

02

Quality & compliance

Pre-shipment inspection by our own team in Ningbo, continuous supplier audits, and full customs and compliance documentation prepared ahead of arrival.

03

Logistics & distribution

Freight, container space and arrival windows planned from the start — with onward distribution to your stores across the continent.

[ 01 — Audited ]

Externally verified

Where market conditions or legislation demand it, reputable external audit organisations verify our suppliers — trust, but inspect.

[ 02 — Present ]

On the factory floor

Quality control is not outsourced. Our Ningbo office handles follow-up and inspection in person, in the supplier's language.

[ 03 — Long-term ]

Relationships, both ways

Retail customers stay with us for years; so do good suppliers. Continuity on both sides is what keeps quality consistent.

02 — In transit · South China Sea
Your brand,
your packaging
We don't just move product — we develop it. Every private-label range we build is held to three things we won't compromise on:
  • Design — clean, on-trend and unmistakably yours.
  • Functionality — built around how people actually use it.
  • Durability — made to outlast the unboxing.
Discuss a private-label range →
The house

Twenty years on
the same route

HQAmsterdamClient relations, commercial direction, logistics coordination
AsiaNingboInspection, quality control, factory-floor presence

Import is easy. Importing the right thing, at the right quality, season after season — that is a craft.

Since 2006 we have sourced non-food consumer goods from Asia for European retail — supermarkets, drugstores, discount and garden chains, and specialist trade. We find articles that are current, trend-based and competitively priced, and we audit our suppliers continuously to keep quality honest.

03 — Arrival · your enquiry

Start with a sketch,
a sample — or a hunch

Tell us what your shelves need next season. A detailed brief is welcome; an idea on a napkin works too.

[email protected]