Import & sourcing · Amsterdam · est. 2006

Full-service import in
non-food consumer products

From sourcing and product development in Asia to shelf-ready delivery for European retail — we handle the whole chain.

Scroll to set sail

Where it lands

Our trusted retail partners

2006

Sourcing from Asia
for European retail

Own brands across
non-food categories

Offices — Amsterdam
Hong Kong · Ningbo

16+

Retail chains
across Europe

01 — Origin · Ningbo

It starts with
sourcing

29.87°N · 121.55°E

Looking for a specific article, or a better price on one you already stock? We find and develop it at source.

Send us a product brief →

Our flagship

Shine · Cleaning

The telescopic
water broom

The product our name is built on. A rotating brush head fed with water through the pole, so gutters, roof tiles, facades and high windows get cleaned from the ground — no ladder, no pressure washer.

Reach — telescopic pole, work high up with both feet down.
Water-fed — brushes and rinses in one pass.
Proven — our best-selling line across European retail.

See the product →

The brands

Eight labels,
one trading house

Our own brands are the heart of what we do — each built for a corner of the retail shelf, from cleaning to garden to personal care.

Cleaning

Flagship cleaning brand — known for the Shine telescopic waterbrooms.

Garden & household electrical

High value-to-price garden and household electrical.

Decoration & interior

Decoration, interior, fun lighting and gadgets.

Beauty & personal care

Beauty and personal care with a premium feel.

Household cleaning

Wipes, kitchen care, sponges and daily cleaning.

Garden & plants

Garden items and everything plant-related.

Sport

Sport and active-lifestyle range.

Seasonal & lifestyle

Seasonal and lifestyle — the versatile catch-all.

The house

Twenty years on
the same route

HQAmsterdamClient relations, commercial direction, logistics coordination

AsiaHong KongSupplier follow-up and regional coordination

AsiaNingboInspection, quality control, factory-floor presence

Import is easy. Importing the right thing, at the right quality, season after season — that is a craft.

Since 2006 we have sourced non-food consumer goods from Asia for European retail — supermarkets, drugstores, discount and garden chains, and specialist trade. We find articles that are current, trend-based and competitively priced, and we audit our suppliers continuously to keep quality honest.

What we do

A full-service bridge,
Asia to your shelf

Sourcing & product development

We find and develop articles that fit your shelf — trend-led, current and priced to compete — from our own brands or as private label.

Quality & compliance

Pre-shipment inspection by our own team in Ningbo, continuous supplier audits, and full customs and compliance documentation prepared ahead of arrival.

Logistics & distribution

Freight, container space and arrival windows planned from the start — with onward distribution to your stores across the continent.

02 — In transit · South China Sea

Your brand,
your packaging

We don't just move product — we develop it. Every private-label range we build is held to three things we won't compromise on:

Design — clean, on-trend and unmistakably yours.
Functionality — built around how people actually use it.
Durability — made to outlast the unboxing.

Discuss a private-label range →

03 — Mid-voyage · Indian Ocean

Checked before
it ships

Quality & compliance at source

Pre-shipment inspection by our own team in Ningbo, continuous supplier audits, and full customs and compliance documentation prepared ahead of arrival.

How we keep quality honest →

[ 01 — Audited ]

Externally verified

Where market conditions or legislation demand it, reputable external audit organisations verify our suppliers — trust, but inspect.

[ 02 — Present ]

On the factory floor

Quality control is not outsourced. Our Ningbo office handles follow-up and inspection in person, in the supplier's language.

[ 03 — Long-term ]

Relationships, both ways

Retail customers stay with us for years; so do good suppliers. Continuity on both sides is what keeps quality consistent.

By category

Or browse by
product group

Home deco→ Garden & outdoor→ Hobby & leisure→ Household & cleaning→ Beauty & personal care→ Sport & leisure→

04 — Approach · Rotterdam

Shelf-ready,
on time

51.95°N · 4.14°E

Freight, container space and arrival windows planned from the start — with onward distribution to your stores across the continent.

Browse product groups →

Enquire

Start with a sketch,
a sample — or a hunch

Tell us what your shelves need next season. A detailed brief is welcome; an idea on a napkin works too.

[email protected]

05 — Landed

Ready when
you are

Amsterdam · Hong Kong · Ningbo

Tell us what your shelves need next season. A detailed brief is welcome — an idea on a napkin works too.

Start an enquiry →

Full-service import innon-food consumer products